Our ideas begin with the belief that for good design, everything must have a purpose. When everything has a purpose, design is useful, beneficial and aids understanding. Good design comes from a unity of purpose that’s visible when
the client’s message, the product and
the presentation are all interrelated.
Our design process starts with
detailed planning. This helps us
create economy of design, an economy
that’s not wasteful, respects our client’s
investment of time and money and
is built to last. We strive for communication that is clear, simple and centred on the message – not indulgent self-expression or arbitrary decoration.
At October our design seeks an appropriate and just solution in all jobs, whether that’s a full rebrand for a large company or major public body, or a business card for a small start-up.
Who we have worked with
We practice in the following areas:
For more information please contact:
Telephone:
+44 (0)7932 781 864
Email:
studio@octoberdesign.co.uk
Twitter:
October_Design
Tour Master Classes is the company of ex-pro golfer Chris Moody. He has assembled a team of ex-tour professionals to teach course management techniques helping you to score as low as you possibly can.
We carried out a full branding programme and art directed the photography covering all print & digital marketing touch points.
Photography: Jay Clark
The International Fraud Group is a global alliance of law firms created to recover stolen assets in multiple jurisdictions.
The logo works off the principle that when you look for fraud, you try to spot the anomaly in regular patterns. As well as creating the logo marque we commissioned illustrator Jing Zhang to create scenarios within the initials of the group. These scenarios centred around the hunt for and recovery of their client’s assets.
Mishcon recently celebrated its 75th birthday. Rather than going for the usual ‘History of the Firm’ book we instead worked with them to produce a published series of essays by leading journalists, broadcasters and Mishcon’s own partners.
Illustration: Lyndon Hayes
After refreshing the law firm’s corporate identity in 2010 we continue to oversee their brand development today.
By using the initial design guidelines we did as a platform and working closely with Mishcon’s communication team we have provided a new range of marketing materials, product identities and internal communications.
Illustration: Neil Webb
La Cucina is an new independent delicatessen that has opened in the Ski resort of Verbier, Switzerland. They asked us to create an identity for them, one that would be both striking and eye-catching and that can be practically applied to different materials in an economic and efficient way.
We worked with Capita Symonds & Royal Pharmaceutical Society to produce a suite of materials to promote the sale of the RPS’s headquarter building.
Marine started life as contemporary art salon based in the curator’s case-study inspired home in Santa Monica, CA. The name and the close proximity to the Pacific Ocean provided the inspiration of turning the ‘M’ of Marine into a wave device that can be used both as a marque and illustration.
Marine Contemporary Gallery was established in March 2011 as a direct result of the salon’s success.
We continue to provide all communication collateral for both Marine Contemporary and Marine
Art Salon.
We executed both a rebrand and structuring exercise to ensure that all NYT communications were clearly and easily articulated. The NYT brief was to create a brand that could publicly celebrate their 50th anniversary year, and then smoothly transition into a long standing identity of its own. Considerations were also made in regard to the flexibility of the wordmark when seen with one or more of the NYT’s many creative partnerships.
Through design and art direction, we provide a clear and distinct vision
for each season’s individual theme. Subsequent to rebranding the organisation in 2006,
membership had risen from
3,500 to 20,000 members.
BP Portrait Award
We created a fresh and modern
new identity to give the competition increased presence and to move away from its perception as an amateurish and unappreciated show.
The identity is applied to all marketing materials, advertising, exhibition environment and front of house. The year of the rebrand (2009) was the best attended BP Portrait Award in the prize’s 31 year history. The prize continues to use the identity system today.
In 2011 we were also commissioned to design a book to coincide with
the awards to document 500
of the best portraits.
We were commissioned to improve brand awareness and to give the company a strong visual presence.
The new look is clean, simple and modern, using very detailed close
up photography of different types
of skin.
The results are a series of beautiful and rich images which have now given the brand a unique visual position, appealing to a much
larger market.
The photography forms the core visual component for all marketing and promotional materials.
Photography by
John Ross
This premium cognac had a new
logo and bottle shape but no way of expressing the brand to its audience in a memorable and distinctive manner.
We comprised a new brand identity that covered all aspects of their communication including the creation of guidelines to be used globally.
The new identity has been rolled
out across 23 countries and is now found on all marketing literature, brochures and point of sale.
And as Goodyear is such a large organisation we developed a set
of thorough guidelines to help maintain a consistent and cohesive appearance for the brand.
By integrating the iconic Goodyear Blimp with their existing logo we created a more modern, dynamic branding device. The new look gives a fresh focus and energy to the brand whilst retaining its unparalleled history.